NAMYANG DAIRY PRODUCTS announced on the 7th that it has launched a sugar-free fermented milk product called "Bulgaris sugar-free plain." This appears to be part of a strategy to expand its low-sugar fermented dairy lineup following the introduction of "Bulgaris plain yogurt" in April.
The newly launched Bulgaris sugar-free plain contains no added sugar or sweeteners, providing 3.4g of sugars and 90 kcal from the lactose naturally present in the raw milk. It reduced sugars by approximately 70% and calories by about 33% compared to existing products. This is about 60% lower than the average for fermented milk on the market.
It also strengthened essential minerals such as calcium and zinc, along with 240 billion CFU (Colony-forming unit) of patented probiotics. Notably, it maintained the rich and robust flavor characteristic of the existing products.
To commemorate the launch of this new product, NAMYANG DAIRY PRODUCTS plans to hold a probiotic quantity quiz event on its Instagram channel until the 17th. Among consumers who submit correct answers in the comments, 10 winners will be chosen to receive a pack of 8 products.
Kim Tae-gwon, brand manager of NAMYANG DAIRY PRODUCTS, said, "Bulgaris sugar-free plain is a low-sugar fermented dairy designed for consumers who want to reduce sugar intake," adding, "We aim to become a brand enjoyed by all generations through a variety of products that promote healthy eating habits."