CU announced on the 6th that sales of its new master private brand (PB), PBICK, which was launched in May, have significantly increased.
After 10 years, CU replaced its master PB from the existing HEYROO to PBICK. It introduced its first products, including melon dongs, chocolate churros, and apocalypto cookies, and has currently relaunched about 10 kinds of products. Subsequently, in June, the sales growth rate of PB snacks compared to the previous month recorded 33.7%.
Recently, with the success of PBICK, the proportion of PB snacks in total snack sales increased from 12% to 16% last month. The year-on-year sales growth rates for CU's PB snacks were 36.6% in 2022, 27.0% in 2023, and 15.5% in 2024, showing a steady increase. CU analyzed that consumer preference for PB products tailored to customer expectations is rising amid a long-term recession.
This month, CU will launch PBICK small star black sesame latte along with double king shrimp chips and takoyaki balls. Additionally, it plans to introduce PBICK dipping gancho shrimp chips, crème brûlée flavor, and rusks.
Shin Eun-ji, snack food team MD, noted, "The most adaptable products in the consumer market to the key trends of persistent price increases, rapid trend changes, and rising customer expectations are convenience store PB products," adding that "we will continue to develop differentiated products centered on PBICK in the future."