Doodram announced on the 4th that its canned product 'Candon' has surpassed a cumulative sales volume of 55,000 units within a year of its launch. Candon is a product that contains Doodram's pork cut into bite-sized pieces in a refrigerated can. It has received positive responses from single-person households and campers due to its convenient cooking and portability.
According to Doodram, a total of 55,580 units of Candon were sold in the year following its launch. It has particularly demonstrated its competitiveness by receiving major domestic and international awards for its brand strategy and design planning capabilities. Candon has won awards including the ▲Good Design Award (GD) for excellent design ▲Silver in the packaging category of the Spark Design Award ▲In the packaging category of the iF Design Award, among others. Additionally, the brand popup store, 'Falling in CANPING', has also been selected as a recipient in the ▲Korea Popup Store Award for social media popularity and ▲Asia Design Prize for spatial design.
Currently, Candon can be purchased through major online channels such as Coupang, Naver Brand Store, and Doodram Mall. Doodram plans to expand consumer touchpoints based on its online distribution strategy.
Park Kwang-wook, the chairman of Doodram, noted, 'Candon is not just a product that has applied a new packaging container, but a result that proves the diversity of pork consumption methods and market potential.' He added, 'We will continue to expand brand trust through products that add value to consumers' daily lives and communication-centered marketing.'