OURHOME announced on the 3rd that it has signed an annual sponsorship agreement with the Hanwha Eagles for the 2025 season. Earlier, on April 15, Hanwha Hotels and Resorts paid 869.5 billion won, completing the acquisition of 58.62% equity in OURHOME.
According to OURHOME, the agreement ceremony took place on the 2nd at Daejeon Hanwha Life Eagles Park, the home stadium of the Hanwha Eagles. Key officials, including Director General Son Hyuk of the Hanwha Eagles and Jeon Jun-beom, head of the marketing institutional sector at OURHOME, attended the ceremony.
Starting with this agreement, OURHOME plans to display corporate advertisements along with its gourmet frozen lunch box brand "On the Go" at the Hanwha Eagles' home stadium during this year's professional baseball season. Additionally, to commemorate this agreement, tasting events and collaborative activities will be held for fans who visit the stadium.
The day before, OURHOME also operated a tasting booth where attendees could try products like "Crispy Kats Nuggets" and "Crispy Tofu Tenders." Other planned activities include a throwing game, a social media certification event, and experience events for professional baseball fans.
A representative of OURHOME noted, "We plan to provide fans visiting the baseball stadium with a special gourmet experience through collaboration with the Hanwha Eagles, who will showcase their best performance this season, and to create a friendly corporate image."