Hanwha Galleria announced on the 1st that its subsidiary, Bear Scoop Creamery, will open a pop-up store for its premium ice cream brand "Benson" at The Hyundai Seoul in Yeouido.
"Benson" is a premium ice cream brand introduced in Korea by Kim Dong-seon, 36, the executive vice president of Hanwha Galleria, following the premium handmade burger brand "Five Guys." Kim is the third son of Kim Seung-yeon, chairman of Hanwha Group.
According to Bear Scoop Creamery, the pop-up store will be located on the second basement floor in the "Creative Ground," where the Young Fashion and F&B stores are situated. The store will cover an area of 82.5㎡ (approximately 25 pyeong) and have 10 seats. Customers can sample for free at the tasting cart placed in front of the store.
Additionally, until the 5th, customers purchasing four popular menu items will receive a keychain specially made for each flavor, available in limited quantities for one day only. The pop-up will operate until the end of August. There are also plans to showcase goods (including two types of incense sticks) in collaboration with the lifestyle brand "Collins."
A representative from Bear Scoop Creamery noted, "We hope more customers can experience the true taste and value of Benson during the summer season."