Starbucks Korea announced on the 27th that its new product 'Grapefruit Mango BASS Frappuccino,' introduced on the 22nd of last month, has surpassed 2 million sales within a month of its launch.
The Grapefruit Mango BASS Frappuccino is a caffeine-free beverage that combines the freshness of mango and grapefruit with a smooth coconut BASS. Initially introduced last year as a specialty drink at the The Jeju Songdang Park R location, it was expanded to nationwide stores following customer requests for its availability at other locations. Starbucks Korea explained that this year, the sales pace has increased by about 1.5 times compared to last year.
Upon the popularity of the Grapefruit Mango BASS Frappuccino, Starbucks Korea has also introduced another mango-based drink, 'Starbucks Mango Latte,' as a summer limited-time beverage since the 18th. The Mango Latte, made with mango pulp and white milk, has sold more than 200,000 cups within a week of its launch.
Meanwhile, Starbucks Korea is running a promotion where customers who purchase over 30,000 won including beverages will receive one of three magnetic card wallets. The card wallets will be provided randomly in light purple, soft pink, and navy. Participation is also available for orders made through the Siren Order service. The promotion will end when the prepared quantity runs out.
Additionally, from the 27th to the 29th, a three-day DILLI delivery fee-free event will also be held. Anyone can participate in the delivery fee-free event by ordering through the DILLI service, which is exclusive to Starbucks members, regardless of membership level.