On the 26th, Seven Eleven announced that it will introduce 'Bunja,' a raspberry wine created by 'Choiza,' a member of the hip-hop group Dynamic Duo and also known for his love of alcohol.
'Bunja,' which will be released on the 28th, is a new type of raspberry wine developed by Choiza through over two years of research with chefs and sommeliers. It is a pure, high-concentration craft fruit wine made using 300 Go-chang raspberries and 7 apples, without adding alcohol, sweeteners, or sugar. It has undergone concentration and fermentation through a traditional fermentation method called 'malolactic fermentation,' rather than being simply a steeped wine.
Seven Eleven will launch four varieties of the premium sake brand 'Kubota' starting on the 27th as one of its representative alcoholic products for the second half of this year. Kubota sake is produced by 'Asahi Shuzo' in Niigata Prefecture, Japan, and is characterized by a refreshing and clean aftertaste.
Kim Yoo-seung, MD (merchandise planner) of Seven Eleven's beverage and alcoholic team, noted, "We have been preparing to introduce rare products that are usually hard to come by this summer since early this year," and added, "As consumer interest in premium alcohol continues to grow, we will strive to discover unique alcoholic beverages that reflect more diverse preferences in the future."