Emart24 announced on the 25th that its stores in Malaysia have surpassed the milestone of 100 locations.
Emart24, which opened its first store in Malaysia in June 2021, has opened its 100th location locally after four years. The 100th store in Malaysia, named 'Emart24 Kota Damansara,' is located in the commercial district of 'Kota Damansara,' 15 km west of the capital Kuala Lumpur.
The 100th store will feature counter food in collaboration with 'Pinkfong Baby Shark' and retail tech technology developed in cooperation with SOLUM, including the installation of electronic shelf labels, as well as a 'K-Food Promotion' in partnership with the Korea Agro-Fisheries & Food Trade Corporation (aT).
Counter food refers to selling food court-style offerings from convenience store counters, and the local store sells items such as tteokbokki, cup rice, and fried chicken.
Emart24's local master franchise operator in Malaysia, 'Emart24 Holdings,' manages all stores directly to ensure brand consistency and service quality. It has opened stores in major cities across 11 states in West Malaysia, aiming to reach a total of 130 stores by the end of the year and over 200 stores by next year.
Since its launch, Emart24 Malaysia has sold halal-certified products, and its in-store cafe (counter food store) has also received halal certification, increasing accessibility for Muslim consumers.
Choi Jin-il, CEO of Emart24, noted, 'Emart24 has successfully established itself as a popular convenience store brand by meeting capable partners to introduce K-Food, K-Tech, K-Content, and K-Culture to Malaysian customers.' He added, 'We plan to expand into various countries beyond Malaysia and Cambodia.'