The leading budget coffee brand The Venti stated on the 25th that its new product "Dragon Smoothie" surpassed cumulative sales of 500,000 cups just one month after its launch.
"Dragon Smoothie" is a new menu item introduced after The Venti selected singer G-Dragon as its brand model. The drink was launched in four types based on the tropical fruit dragon fruit, including soda, lemon, yogurt, and mango.
According to The Venti, the Dragon Smoothie has been sold at a rate of about one cup every 5.2 seconds since its launch. In particular, if the sold Dragon Smoothie cups were stacked, they would reach a height equivalent to about 402 of the 63 Building (249 m).
Regarding this success, The Venti analyzed that the collaboration with G-Dragon was crucial. In fact, following the recent promotion offering G-Dragon photo cards, Dragon Smoothie sales increased by approximately 170% compared to before the promotion started.
A representative from The Venti noted, "The sales performance of the Dragon Smoothie is effective due to the synergy with G-Dragon and The Venti's unique and trendy menu development, which has presented differentiated value to customers," and added, "We expect it to remain popular during the summer peak season."