Shinsegae Department Store's K-brand overseas expansion support platform 'Shinsegae Hyperground' announced on the 24th that it will operate a K-beauty pop-up store at the flagship store of Printemps in Paris, France, for two months starting from July 1.
Printemps Department Store is considered a landmark registered as a historical monument in Paris. It operates 21 department store locations in France and one each in New York and Qatar. This pop-up store has been planned to commemorate the 160th anniversary of Printemps Department Store, which was established in 1865.
Participating brands include 13 K-beauty brands such as Glow, Medifil, Ceramain, Yurang, Kiss, Rainbow Mansion, and Milk Touch. 'Kiss' will hold a Yutnori event in the first week of next month, and 'Chwi' will hold a Tuho event in the first week of August, both offering gifts.
Shinsegae Hyperground and Printemps Department Store have signed a partnership agreement to provide special benefits to Shinsegae Department Store VIP customers when visiting the flagship store of Printemps Department Store.
Park Sang-eon, in charge of the Shinsegae Department Store Factory, said, "We aim to discover potential fashion brands as well as beauty brands to support continuous growth," adding, "In the future, we will seek hidden gem-like brands and expand connections with global consumers through pop-up projects in retail facilities worldwide."