W Concept announced on the 18th that sales from its largest event of the first half, 'W Week', which ran from the 1st to the 15th, increased by 45% compared to the same period last year. During this period, the average number of visitors and the number of orders increased by 16% and 33%, respectively.
According to W Concept, sales of designer brand products in the 200,000 to 300,000 won range increased by 50% during this W Week. Sales of clothing items, such as summer jackets and dresses, and bags, including tote bags and shoulder bags, increased by 50% and 57%, respectively. Additionally, as beauty devices and inner beauty products gained popularity, sales of high-priced beauty items also rose by 94%.
A total of 165 brands, including Mango Manifleece, Siaju, Neil By P, and Compaño, which participated in the '24-hour brand sale', saw their sales double or more. The sales growth rate by category recorded 220% for activewear, 30% for lifewear (underwear, loungewear, swimwear), 48% for beauty, and 90% for home and living. Sales in the kids category increased 30 times.
A W Concept official noted, "The exclusive products and discount benefits for the summer season received a great response," and said, "We will prepare a fulfilling and rich W Week event for the second half of the year."