Lotte Home Shopping announced on the 17th that it will begin a two-way global distribution business that encompasses K-brand's overseas exports and the distribution of global brands domestically.
Amidst a sluggish domestic market and ongoing economic uncertainties, Lotte Home Shopping is strategically pursuing a global distribution platform business as a new growth breakthrough.
It is a two-way model that supports the global market development of outstanding domestic small and medium-sized brands while simultaneously expanding the domestic distribution of promising overseas brands.
To this end, Lotte Home Shopping began acquiring domestic rights and distribution for overseas fashion brands last year and significantly strengthened its dedicated organization for expanding export business.
K-brand is implementing a two-track strategy to establish a strong presence in the global market through a thorough localization strategy, while popular overseas brands are expanding their touchpoints with consumers through domestic online and offline distribution networks.
Results on the global stage are also appearing rapidly.
The functional hair loss shampoo 'Gravity', which Lotte Home Shopping exclusively exports, recorded a sell-out on the 22nd of last month on Taiwan's number one home shopping channel, 'Momo Home Shopping'.
Lotte Home Shopping plans to expand its export countries this second half of the year to include Japan and Indonesia.
On the 8th, it showcased the exclusive fashion brand 'Vibridget' through Japan's largest home shopping channel, 'Shop Channel', achieving sell-outs of major sizes for linen shirts and pants.
Lotte Home Shopping plans to continuously export outstanding domestic small and medium-sized brands to major markets in Asia, Europe, and the Middle East within the year.
The domestic distribution business for overseas fashion brands is also progressing smoothly. This year, it is expanding domestic sales channels by opening the first regular store for the French outdoor brand 'AIGLE'—for which it secured exclusive rights last year—at Lotte Department Store's Jamsil branch and launching its own mall.
In anticipation of the rainy season, it plans to operate a pop-up store for its representative product, rain boots, starting on the 20th at Lotte Department Store's Busan Main Branch and two other locations.