GS Retail's convenience store GS25 announced on the 16th that it will introduce a value-for-money beverage and alcohol promotion as part of its response to the heatwave and high prices.
From June to August, GS25 will launch the 'Drinking Festa' campaign, conducting a large-scale discount event on summer beverages and alcohol. Various benefits will be provided on hundreds of products each month, including carbonated drinks, electrolyte drinks, sparkling water, beer, wine, highballs, and makgeolli.
Throughout June, promotions will include discounts of 6,000 won with the purchase of four large cans of soda, a 1+1 offer on 178 types of drinks, discounted beer bundles from Thursday to Sunday, and a 15% discount on purchasing two or more makgeolli. When paying with specific cards, customers can buy featured wine and whiskey at a 20% discount. A 1,000 won discount will be applied to 16 types of highballs.
From the 16th to the 30th, a 'Night Opening Time Sale' targeting large-capacity beverages will take place from 9 p.m. to 11:59 p.m. A 30% discount will be provided when purchasing two or more of 11 types of beverages.
This event was set up to alleviate consumer burdens due to high prices while boosting store sales amid increasing demand for summer beverages and alcohol. According to sales data analyzed by GS25 from the 1st to the 12th, beverage sales increased by 21% compared to the same period last month, while alcohol sales rose by 10%.