LOTTE announced on the 15th that it attended the '2025 Consumer Goods Forum' (CGF) Global Summit held in Amsterdam, Netherlands, from 10th to 13th.
The Consumer Goods Forum is a global consortium in the consumer goods industry that includes companies such as Amazon, Walmart, Aeon, and Nestlé. LOTTE has been a member since 2012.
This year's forum Global Summit was attended by Shin Yoo-yeol, director of future growth at LOTTE Corporation and the eldest son of Shin Dong-bin, chairman of LOTTE Group; Kim Sang-hyun, general representative of LOTTE's retail division; Park Yoon-gi, CEO of LOTTE Chilsung Beverage; Lee Chang-yeop, CEO of LOTTE Wellfood; Tamatsuka Kenichi, representative of Lotte Holdings Japan; and Nakashima Hideki, representative of LOTTE Japan.
LOTTE reported that the CEOs of the Korea and Japan LOTTE Group companies shared their group competitiveness based on 'One LOTTE' synergy at this summit.
Korea and Japan LOTTE have been collaborating in various areas, including raw material procurement, product export, and joint marketing, since the 'One LOTTE food company strategic meeting' held in August last year, chaired by Chairman Shin. The export amount of Pepero, the first product developed as part of its global mega brand strategy, reached 70.1 billion won last year, a 30% increase from the previous year.
During the event, representatives of corporations from both countries met with top executives from consumer goods companies to explore new opportunities for entering overseas markets. They interacted with companies that have established business relations with American global food and beverage company PepsiCo, British retail tech company Ocado, and Singapore's largest retailer NTUC FairPrice to strengthen partnerships.
LOTTE created an experiential meeting room and a wellness lounge as rest areas at the venue to promote the LOTTE brand and products to participants. The experiential meeting room showcased the group's core businesses, including food, retail, chemicals, and hotels, and displayed popular domestic and international products such as Choco Pie and Guylian chocolates, as well as zero-calorie items. The wellness lounge offered tastings of representative products.