Starbucks Korea reported on the 12th that sales of Starbucks cocktails in May rose by 80% compared to the previous month. The Starbucks cocktail is a beverage limited to 12 stores across the nation.
There are a total of 12 stores selling Starbucks cocktails. Customers can enjoy cocktails at locations including Yeonglangho Resort, Gwanggyo SK View Lake 41F, Seongsu Station, Millak The Market, Case Square Gangnam, Gwangju Siridan-gil, Yeouido TP Tower, Ttukseom Station Intersection, Sinsa Station Seongil Building, Gwangju Pungam Lake Park, Jangchung Lounge R, and Reserve Dosan.
Through collaboration with the global rum brand Bacardi (BACARDÍ), three types, including ▲Purple Mango Dragonfruit Pina Colada ▲Pink Grapefruit Rum Tonic ▲Passion Tea Cosmopolitan, made with Bacardi Rum Carta Blanca (BACARDÍ Carta Blanca), are available at 10 stores, excluding the Reserve locations.
Additionally, at Reserve Dosan and Jangchung Lounge R, customers can experience a variety of exclusive cocktail beverages, including ▲White Moscato Sangria ▲Strawberry Lemon Vodka Blended ▲Citrus Cold Brew Martini.
Cocktail sales are showing particularly high customer response, especially at the 'Yeonglangho Resort location,' which offers a panoramic view of Sokcho's nature, the urban Reserve exclusive location 'Reserve Dosan,' and the 'Jangchung Lounge R' which is renovated from a house from the 1960s and has a garden-like ambiance, recording more than double the sales compared to other stores.
The most popular drink is the 'Purple Mango Dragonfruit Pina Colada.' Its exotic combination of mango and dragonfruit, complemented by the freshness of pineapple and Bacardi White Rum, is its signature feature. Following closely is the 'Pink Grapefruit Rum Tonic,' allowing a refreshing enjoyment of the sweet and slightly bitter combination of grapefruit and Bacardi White Rum, inspired by the popular Pink Grapefruit Fizz.
The popularity of cocktail beverages can also be confirmed by analyzing weekly sales trends. Saturday was recorded as the day with the highest cocktail sales, with sales more than 50% higher than on weekdays. Sunday and Friday followed in terms of higher sales.
Starbucks plans to expand cocktail sales in various concept stores considering extended store hours and the rising demand for cocktails during the summer, aiming to provide customers with a unique Starbucks experience.