On the 9th, Lotteria's operating company, Lotte GRS, announced its participation in 'THAIFEX-Anuga Asia 2025 (hereafter referred to as Thaifex).' This marks its second consecutive year of participation, following last year.
Thaifex is the largest food fair in Asia, jointly hosted by the German food fair ANUGA and the Thai government, in collaboration with Kölnmesse, a global exhibition planning company. This year, more than 3000 companies and over 90,000 visitors from 52 countries gathered.
At this fair, Lotte GRS hosted a tasting event that featured K Burger 'Jeonju Bibimbap Burger' and 'Ria Bulgogi,' highlighting the flavors of Korean cuisine. The company operated consultations for over 100 master franchises (MF, a method in which the head office enters overseas markets through contracts with local corporations, receiving brand royalties and commissions while providing technical support and brand usage rights), and approximately 12,000 visitors visited the tasting booth. This represents an increase of around 20% compared to last year.
Based on the growth of Lotteria's business in Vietnam, Lotte GRS plans to expand into Singapore and Malaysia this year. This seems to be a drive to accelerate its penetration of the Southeast Asian market. Additionally, the company plans to open its first store in Fullerton, California, in the third quarter of 2025 to continue its global expansion for diversifying sales channels.
A representative from Lotte GRS noted, 'Based on Lotteria's unique differentiators, we plan to strengthen our position as a global franchise corporation by expanding into foreign markets.'