Lotte Mart announced on the 2nd that it held the 'RE:EARTH Kids Camp' in the Sanur area of Bali, Indonesia, from the 31st of last month to the 1st of this month. Thirty local elementary school students attended to receive education on marine ecosystem conservation and participated in coastal restoration activities in Bali.
Through this camp, Lotte Mart aims to enhance the environmentally friendly image of corporations for future generations. It also plans to continually strengthen its localization strategy by sharing a vision of sustainable growth in Indonesia.
Lotte Mart planted 500 'mangrove saplings' alongside local elementary school students in the Mangrove Everglades Park. Mangroves are known to be environmentally friendly plants with carbon storage capabilities that are more than five times greater than that of regular trees.
Additionally, Lotte Mart provided education on biological conservation by visiting a sea turtle conservation center located in Serangan, Bali. The program educated participants about the plight of sea turtles, which face difficulties due to the disappearance of breeding grounds caused by tourism development, and included a sea turtle release experience.
Apart from this camp, Lotte Mart plans to carry out various social contribution activities to promote community development and shared value in Indonesia.
Kwon Young-in, a representative of Lotte Mart's Environmental, Social, and Governance (ESG) team, noted, "The camp prepared in celebration of World Environment Day is a meaningful opportunity for future generations to experience the importance of marine ecosystems and learn the value of sustainability," and added, "We will actively promote ESG activities that participate in solving global environmental issues."