Pulmuone announced on the 2nd that it has revamped its plant-based ice cream 'Planto' under the plant-oriented food brand 'Pulmuone Earth Diet' for the summer season, when demand for ice cream is surging.
Planto is a plant-based ice cream launched by Pulmuone in April of last year. This renovation focused on providing a more popular texture and flavor, while maintaining the unique creamy texture of Planto and enhancing the overall taste with a clean finish, according to Pulmuone.
The product packaging has been updated with a white band to convey the chill of the ice cream to consumers, and the labeling method has also been changed. To align with the consumer trend that emphasizes nutritional ingredients, it has highlighted ▲reduced sugar ▲high dietary fiber ▲no milk or eggs in the center to reinforce the health concept.
The newly revamped products are two types of 90ml mini cups (strawberry raspberry, chocolate brownie). They plan to operate primarily through online and B2B (business-to-business) channels, including Kurly, Coupang, and Shop Pulmuone.
Pulmuone aims for the product to be established in kids' cafes and school meal menus. A Pulmuone official noted, 'In the future, the Pulmuone Earth Diet will continue to pioneer the dessert market with sustainable and healthy options and activate plant-based foods.'