Amazon Global Selling Korea announced on the 30th that it has selected 20 K-beauty brands to participate in the 'Amazon Accelerator 2025' program.
The Amazon Accelerator is a program launched in March to support the growth of domestic beauty brands. This initiative was based on a 170% increase in K-beauty product sales on the U.S. Amazon store compared to the previous year. More than 200 brands applied for this year's Accelerator program, and 20 brands were selected after three rounds of evaluations.
At the kick-off event held that day, Shin Hwa-sook, CEO of Amazon Global Selling Korea, said, "The Amazon Accelerator is a journey with K-beauty brands that dream of global growth, going beyond just a simple launch support program." She added, "Amazon will support them in becoming global leaders representing K-beauty."
Brands selected for the Amazon Accelerator will participate in a three-month intensive curriculum provided free of charge by Amazon Global Selling Korea. Amazon will support these brands in quickly entering the Amazon global marketplace and offer training and mentoring sessions related to Amazon's sales strategies.
Additionally, Amazon Web Services (AWS) will provide $1,000 (approximately 1.38 million won) worth of credits as part of the Activate Founders package benefits. Brands can use these credits to cover expenses incurred during startup architecture experimentation, construction, testing, and deployment. They will also receive various industry insights through specialized sessions and networking opportunities involving prominent venture capitals such as IMM Investment, Cignight, and Saje Partners.
After the curriculum concludes, three final brands will be selected to receive up to $25,000 (approximately 34.46 million won) in AWS credits, along with tailored mentoring from Amazon and venture capitals.
Lee Gi-hyuk, head of the AWS Startup Ecosystem, noted, "The cloud is essential for brands to expand their business into global markets," and said, "I hope the selected K-beauty brands will achieve great success in the global market by leveraging the extensive network and experience of Amazon Global Selling along with AWS cloud technology."
Jang Ki-hyun, a manager at IMM Investment, shared, "It is very meaningful to be able to support and consult closely with the selected brands during their three-month journey." He added, "We aim to discover brands with high potential for global expansion through this program."
Meanwhile, the 20 brands selected for Amazon Accelerator 2025 include Your Dermatologist's Vacation, Nesh, No Track, Doing What, Leyley, Lumi-O, My Beat, Maltah, Veralga, Bussi, Beautijour, Benubow, Beers, Exoproxil, Yulgo, Inverteam, Jennie, Cherry XX, Campus Blossom, and Heim Tree.