Sapporo Brewery's official importer in Korea, M's Beverage, announced on the 29th that it will officially launch 'Sapporo Draft Beer 70', which reduces sugars and purines by 70% each, in the domestic market.
Sapporo 70 had been released as a limited product in two phases last April and October. It sold out quickly at that time, leading to the decision for an official launch this year. Starting from the 1st of next month, 500㎖ can products will be available for purchase at convenience stores and large supermarkets nationwide.
Sapporo Draft Beer 70 reduced the content of sugars and purines, known causes of obesity and gout, by 70% each. The alcohol content is maintained at the same 5% as the existing Sapporo beer. To achieve this, it underwent over 300 test processes over about seven years, successfully implementing healthier ingredients while preserving its unique taste and aroma.
A Sapporo Brewery representative noted, 'Sapporo 70 lowers sugars and purines by 70% each through Sapporo Brewery's high-level brewing technology while maintaining the refreshing mouthfeel and aroma.'