LOTTE Chilsung Beverage announced on the 28th that its flagship traditional liquor 'Baekhwa Subok' will launch a limited edition 'Baekhwa Subok X 800°C' package in collaboration with the camping cooking tool brand '800°C'.
According to LOTTE Chilsung Beverage on this day, the 'Baekhwa Subok X 800°C' package was conceived to actively promote the 'Baekhwa Subok One Cup', which has been gaining popularity among campers for its emotional appeal and convenience for drinking and portability.
This package consists of 10 cans of Baekhwa Subok One Cup, each with a capacity of 180ml, and a '800°C' pot that can heat about four cans at once. It is set to be available in limited quantities at Emart Traders, timed for the end of May when outdoor activities like camping begin in earnest.
Baekhwa Subok, introduced in 1945, is made by polishing about 30% of the outer layer of 100% domestically produced rice, applying a low-temperature fermentation method and aging process. It is characterized by its smooth and clean taste, with an alcohol content of 13 degrees.
Baekhwa Subok One Cup is a small package introduced in 1984, emphasizing its convenience for on-the-go consumption and has primarily been sold at odeng bars and golf courses. Following the COVID-19 pandemic, the trend of interest in various alcoholic beverages has expanded the sales channels to convenience stores.
A spokesperson for LOTTE Chilsung Beverage noted, "Recently, 'Baekhwa Subok One Cup heated for drinking' has gained popularity among campers, which is why we decided to release a limited package in collaboration with the camping gear brand '800°C'. In the future, we will be pursuing active marketing to promote Baekhwa Subok One Cup for comfortable enjoyment in various situations."