The trend of pursuing both health and enjoyment, termed 'Healthy Pleasure', is spreading, and Jeonggwanjang's mental wellness brand 'Gi:Dalim Jimhyang' is receiving consistent love.
According to KGC Ginseng Corporation, which operates the Jeonggwanjang brand, Jimhyang is a resin component secreted by the agarwood tree to protect itself when injured. It is a rare natural ingredient that takes about 20 years to accumulate. It is recorded as a precious medicinal material in traditional medical texts such as 'Donguibogam' and 'Bonchogangmok', and is also considered one of the top three fragrances in the world, alongside ambergris and musk.
Jeonggwanjang is showcasing 'Gi:Dalim Jimhyang', which is based on this Jimhyang. The product enhances the authenticity and reliability of the ingredients by using only Indonesian Jimhyang (Aquilaria malaccensis) registered with the Ministry of Food and Drug Safety's food code. Although there are over 20 types of Jimhyang, Jeonggwanjang uses only certified single varieties.
'Gi:Dalim Jimhyang' is the first in the country to utilize genetic analysis technology to determine the origin of the ingredients, using only Jimhyang that has obtained certification from the Indonesian government's Ministry of Environment and Forests (BKSDA). The certification includes information on the grower, cultivating area, and grade, ensuring transparency of the ingredients.
In the process of securing raw materials, Jeonggwanjang is operating a nine-step traceability system. From supply contracts to raw production in the field, verification by the Indonesian government, transportation, quality inspection, genetic analysis, safety checks, CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) export-import permits, and domestic customs clearance, every procedure is systematically managed. Through this, only products with thoroughly verified origin and quality of Jimhyang are provided to consumers.
The product lineup is also diverse. The representative product 'Gi:Dalim Jimhyang Extract' is a 100% Jimhyang decoction, with 2g of Jimhyang contained per ampoule, featuring a high concentration that quickly delivers the essence of Jimhyang. It can be consumed directly or mixed with warm water for easy intake.
'Gi:Dalim Jimhyang Pill' is a pill formulation product that combines traditional ingredients such as rehmannia, ophiopogon, reishi, and angelica, designed to enhance concentration and promote mental stability. It is suitable for boosting everyday energy.
The premium product line 'Gi:Dalim Jimhyang Pyungshim Pill' was developed by harmoniously combining top-grade Jimhyang sourced from Indonesia and premium ingredients like ginseng. It features luxurious packaging with gold-foil and a wooden case, offering a refined image while being easy to carry for outdoor activities.
'Gi:Dalim Jimhyang Pyungjeong Set' is a set product that includes liquid 'Jimhyang Extract' and pill-form 'Jimhyang Pill', allowing for various ways to consume Jimhyang depending on the situation. It is popular as a product that helps restore a steady state of calm in everyday life.
KGC Ginseng Corporation is leading the health supplements market through Jeonggwanjang with its flagship brands 'Everytime', 'Hwaerak', and 'Cheonnok'. Recently, it has been expanding its consumer base by consecutively launching products with enhanced functionality and differentiation, such as the blood sugar control product 'GLPro', the health products for men's menopause 'RXGIN', and 'Gi:Dalim Jimhyang' based on Jimhyang. Additionally, it is steadily introducing products targeting the younger demographic, including film-type ginseng products 'Everytime Film Max and Comfy' and 'Amino Vitality Shot'.