GS Retail-operated convenience store GS25 announced on the 27th that it will exclusively launch 'Son & Park HATTY' color cosmetics in collaboration with the color cosmetics brand 'Son & Park' on the 29th.
'Son & Park HATTY' is a blend of 'HANDY' (useful, convenient) and 'BEAUTY' (beauty), and it is a dedicated color line exclusive to GS25 that offers reasonable prices and practicality. The products to be launched this time include five lip and cheek products and two eyebrow products, all priced at 3,000 won.
'Son & Park HATTY Lip and Cheek' comprises a total of five colors: ▲sorbet coral ▲soft peach ▲syrup rose ▲mellow guava ▲sugar pink. It is contained in a tube-type packaging for hygienic use and allows for easy amount control, making it suitable for both lips and cheeks.
'Son & Park HATTY Eyebrow' will be launched in two colors: ▲neutral brown ▲ash gray, and it includes a built-in brush for convenient use.
GS25 has been launching a '3,000 won cosmetics' product line since last December. As a result of expanding the categories from basic products with high urgency like sun cream and foam cleansing to collaboration products with major beauty brands such as Madeca21, Derma B, MA:NYO, and Real Barrier, the sales in the cosmetics category have steadily increased: 22.4% in 2022, 37.9% in 2023, and 45.6% in 2024.
Ryu Ju-hee, manager of the Life Living Team at GS Retail, said, "We will strengthen the convenience store beauty category by launching products at reasonable prices that match the level of professional cosmetics brands."