LOTTE Chilsung Beverage announced on the 23rd that it has renewed the BI (logo) of its wine brand "Majouang."
According to LOTTE Chilsung Beverage, Majouang is the longest-running wine brand in the country, launched in 1977. The BI renewal was planned to enhance the brand image that Majouang has built over the past 50 years and visualize the concept of "Majouang always being there during moments of enjoying wine."
The new BI intuitively expresses the meaning of "connecting through Majouang" by symmetrically arranging the "M" of Majouang and the "W" of wine. The logo emphasizes the soft and classic atmosphere and uniqueness of Majouang by applying a font with smooth curves and an expanded brand symbol. The label is also designed with a slanted shape that extends the symbol's design, increasing its distinctiveness and visibility.
The new BI will first be applied to Majouang Mosel this month and will subsequently be introduced to Majouang Cabernet Sauvignon and Majouang Chardonnay.