The domestic representative lunchbox franchise Hansot Lunchbox has won the '2025 Korea's Most Loved Brand Award' in the franchise institutional sector for 14 consecutive years.
Hansot Lunchbox received the award for its consistent ESG (environment, social, governance) activities, which have built trust with consumers. The Korea's Most Loved Brand Award selects the final winning companies through consumer surveys and evaluations by external experts. It evaluates trustworthiness, favorability, recognition, brand management, and consumer management comprehensively.
Hansot Lunchbox is conducting various environmental protection and social contribution activities under the keywords 'integrity, consideration, honesty.'
A representative environmental protection activity is the use of dry-cleanable masemi. This has saved about 30,000 tons of water annually. They also introduced eco-friendly uniforms made from recycled plastic bottles for the first time in the industry.
Social contribution activities are also actively undertaken. Hansot Lunchbox, under the corporate philosophy of 'contributing to the community with warm lunchboxes,' regularly supports children's welfare organizations and disabled groups. On the 5th of this month, they donated 190 lunchboxes to the children's welfare facility Hyeseomwon to celebrate Children's Day. Additionally, in April, they delivered 1,000 Dongbaek lunchboxes for the disability awareness improvement event 'Drawing a Brilliant Welfare World.'
A representative of Hansot Lunchbox said, 'We have been able to build trust with consumers through our consistent ESG management since our founding,' and noted, 'We will actively practice a wider variety of ESG activities to meet consumer expectations.'