Shinhan Bank won the 'Most Loved Brand Awards' in the institutional sector for eight consecutive years. Since introducing the Shinhan PWM, a complex branch model, in 2011 as the first in the financial sector, Shinhan Bank has been consistently expanding its asset management services.
Currently, it provides specialized asset management services under the brand 'Shinhan Premier.' Shinhan Premier is characterized by its customized channels according to customer types, showcasing various asset management options. Individual asset owner clients can use PWM, family asset management is available through the Family Office, and entrepreneur clients can utilize PIB, which combines PB services and Investment Banking (IB) solutions.
In particular, the Pathfinder (SPP), which gathers opinions from experts in each field such as investment, taxation, real estate, and inheritance, is one of the core businesses of the Shinhan Premier brand. Over 100 experts from Shinhan Bank and Shinhan Investment Corp. provide customer-focused solutions through consulting.
Shinhan Premier is continuously discovering exclusive products for Shinhan Premier clients based on a comprehensive house view and investment strategies from the Shinhan Financial Group, aiming to propose customized asset allocation strategies.
Currently, there are 22 PWM centers, 2 Family Offices, and 1 PIB center as offline locations where Shinhan Premier services can be accessed. Additionally, there are 25 bank-securities complex branches for PB clients, and all Shinhan Bank outlets operate as Shinhan Premier lounges.