Seven Eleven announced on the 21st that it plans to showcase new seasonal products through direct sourcing in collaboration with Fujiya, one of Japan's leading confectionery companies, aligning with local release schedules.
Fujiya, established in 1910, is one of Japan's confectionery companies known for its famous brands and intellectual properties, including Peko-chan, Hoppe-man, Country Mam, and LOOK. Seven Eleven plans to select categories reflecting seasonal themes and bring Fujiya's seasonal limited products, which are hard to find even in Japan, to the domestic market.
The first of these will be 'Peko-chan Milky Caramel Cream Soda Flavor,' launched as a seasonal limited edition in Japan, which will be available in the domestic market through direct sourcing starting on the 28th. This product is a limited edition of the popular 'Peko-chan Milky Caramel,' known as a 'must-pack item' for travelers to Japan.
Since last year, Seven Eleven has been operating a global sourcing team, employing a differentiated product operation strategy through its global Seven Eleven network. Over the past year, it has imported more than 190 global products and sold over 10 million units.
A Seven Eleven official noted, "We have received calls from overseas manufacturers, thanks to the successful experience we gained from importing popular foreign products like Longue de Shas and Jersey Milk Pudding," and added, "As domestic consumers' overseas travel experiences increase, we plan to bring in various issue products from different countries in the future."