LF announced on the 21st that it has launched the global online site for HAZZYS.
The global site offers multilingual services in English and Chinese. HAZZYS plans to significantly expand its online touchpoints with overseas customers through this.
The global site has added customized features for global customers based on the simple and intuitive UI/UX of the existing hazzys.com. A new section has also been created to check brand content, such as locating HAZZYS stores worldwide, major news from flagship stores, and global campaign archives, in various languages.
In countries like the United States, Hong Kong, the Philippines, and Singapore, where there was significant traffic to the existing hazzys.com, customers can receive direct shipments of HAZZYS's key products. The list of countries available for shipping is planned to be gradually expanded.
HAZZYS noted that during the two-week pilot operation, it received visits from 63 countries and saw new member registrations from seven countries. In particular, the interest in HAZZYS was notable as there were high visit rates even from countries without overseas stores.
HAZZYS is currently accelerating its global expansion centered in Asia, including China, Taiwan, and Vietnam. This year, it plans to actively advance into new markets such as India and the Middle East.