LG H&H's luxury brand 'The History of Whoo' announced on the 1st that its net sales have surpassed 20 trillion won after 22 years since the brand's launch. Net sales refer to the actual revenue generated by the corporations after deducting discounts, returns, and allowances.
According to LG H&H, 'The History of Whoo,' launched in February 2003, recorded cumulative net sales of 20.1 trillion won as of the end of March this year, marking 22 years and 2 months since its debut.
'The History of Whoo' is celebrating the milestone of surpassing 20 trillion won in net sales by offering a scratch coupon that guarantees a 100% winning rate to customers who make purchases at department stores nationwide starting today. From the 8th, an online lucky draw event will also be held for 10,000 people.
'The History of Whoo' is a brand launched based on the highest quality royal cosmetics concept derived from the beauty secrets of past queens. Since 2014, it has rapidly grown in popularity across Asia, riding the Korean wave. Notably, in 2016, it surpassed 11 trillion won in annual net sales, and in 2018, it became the first in the domestic cosmetics industry to exceed 2 trillion won in net sales for a single brand.
An official from LG H&H stated, "It is unprecedented for a single brand to surpass 20 trillion won in net sales in the domestic cosmetics industry," and added, "We will cultivate 'The History of Whoo' as a representative luxury cosmetics brand that spreads its differentiated customer experience in the global beauty market together with model Kim Ji-won."