On May 1, CJ CheilJedang announced the launch of a collaboration product between its dessert brand "Pettichell" and the popular animation "Catch! Tiny Ping" from SAMG Entertainment, coinciding with the Family Month in May. This appears to be an effort to expand its range of everyday gift products in line with the growing online market and the needs of consumers.
The "Pettichell & Catch!! Tiny Ping" surprise box went on sale through the KakaoTalk gift service starting on the 28th of last month. The box includes eight Pettichell fruit jellies (three peach, three pineapple, and two satsuma) and a random baby Tiny Ping keyring doll (one from a selection of eight popular goods).
The gift box is designed for use as a toy. The packaging is made into a fully openable box so that children can cut and stick it themselves, creating a 3D Tiny Ping room for role-playing.
This product can also be purchased at the official CJ CheilJedang mall, CJ The Market. Additionally, starting this month, three types of Tiny Ping-themed Pettichell cup jellies (peach, pineapple, and satsuma) and three types of water jellies (orange, peach, and grape) will be sold at major retailers such as large supermarkets.
In the future, the focus will be on the KakaoTalk gift service, the number one platform in the online gifting market, and products will be continuously launched in collaboration with brands preferred by its main customer base. A representative from CJ CheilJedang noted, "We will strive to introduce a variety of everyday gift products that consider our core consumer base, in conjunction with the high-growth digital platform."