On the 30th, Ediya Coffee announced that it will begin beta testing its subscription service 'Blue Pass' through its own membership platform 'Ediya Members' (a trial operation before the official launch).
Blue Pass is a subscription-based discount service from Ediya Coffee designed for customers who visit Ediya Coffee daily. Customers can receive discount coupons issued daily based on their subscription product. The first phase of beta testing is scheduled to take place from the 1st to the 31st of next month.
When selecting a subscription product in the Ediya Members app, discount coupons are automatically issued every day. The coupons can be used not only for online orders but also in offline stores. Next month, three subscription products targeting the Americano (L) size will be offered. Customers can choose products based on their desired discount rates and can easily sign up in the subscription menu within the app.
An official from Ediya Coffee noted, "Through this beta test, we will confirm various customer responses and plan to provide even more differentiated membership services in the future."