Musinsa announced on the 28th that 'Matin Kim,' a brand operated by the Japanese official distributor Hagohouse, has succeeded in attracting over 4,000 customers just four days after opening its first offline store.
The Matin Kim Shibuya store, which officially opened on the 24th, saw over 1,000 customers visit on its first day, surpassing daily sales of 8 million yen (approximately 8 million won), exceeding its target by more than double. Including the weekend, the cumulative sales of the Matin Kim Shibuya store until the 27th totaled about 32 million yen (approximately 32 million won).
The Matin Kim Shibuya store opened on the 24th at the cultural complex 'Miyashita Park' in Shibuya, Tokyo, Japan. The space, approximately 126 square meters, showcases over 350 items, including new products for the spring/summer (SS) season of 2025 and the high-end line 'KIMMATIN' collection.
A Musinsa official noted, "The localization strategy, based on the know-how accumulated through the Musinsa global store and pop-ups, has led to a positive response offline as well." The official added, "We plan to accelerate the expansion of offline touchpoints so that more local customers can experience the brand."