GS Shop announced on the 27th that it will showcase the first broadcast of the celebrity lifestyle program 'Seo Yu-ri Edition,' hosted by broadcaster Seo Yu-ri, on the night of the 30th at 9:45 p.m.
'Seo Yu-ri Edition' is a broadcast that introduces products personally selected by Seo Yu-ri, based on the concept of a 'Wannabe Lifestyle' themed curated store. As a lifestyle curator, Seo Yu-ri will introduce products based on her personal taste and stories while suggesting a new lifestyle.
Seo Yu-ri debuted as a singer in 1998. She expanded her career as an actress starting in 2002 and has recently served as an MC on the KBS entertainment program 'Can Breakups Be Recalled?'
In this 'Seo Yu-ri Edition,' as a broadcaster bearing her own name, she will participate not just as a simple host but as a director involved in all stages of the project, from naming the program to key visual design and product selection.
The product introduced in the first broadcast will be 'Casa Muutti' cutlery, a brand that Seo Yu-ri frequently uses. The broadcast will also suggest table setting tips suitable for various meals, including brunch, desserts, Korean cuisine, and Western dishes.
Kim Hye-jun, the PD of the living team at GS Shop, noted, 'Seo Yu-ri is the original icon and lifestyle model of our key customer group, aged 45 to 54.' She further stated, 'We hope for the support and interest to establish her as a new icon connecting excellent small and medium partners with consumers on this new stage of commerce.'