LOTTE Chilsung Beverage announced on the 23rd that it has revamped the 'Chilsung Cider Beverage Factory' at the children's job experience theme park KidZania Seoul for the first time in 15 years.
According to LOTTE Chilsung, this renewal was carried out in line with the newly introduced Chilsung Cider design concept from October last year. The interior and exterior design renovation has been enhanced with experience content that allows visitors to engage with the Chilsung Cider brand in various ways.
The renovated Chilsung Cider Beverage Factory is constructed so that children can experience the process of making Chilsung Cider. Kids visiting the beverage factory can become beverage masters, going through various processes, from thoroughly cleaning PET bottles to infusing them with LEMON scent and carbonation, all based on a stringent hygiene management system and cutting-edge automation equipment, to create their own Chilsung Cider. Personalized label printing is also available.
LOTTE Chilsung has also prepared a brand video for Chilsung Cider, offering content that allows children to engage with the brand story and manufacturing process of Chilsung Cider in a more interesting way. Activities that stimulate the five senses have been included in the experience process to enable a natural understanding of the principles of Chilsung Cider production.
A representative of LOTTE Chilsung Beverage said, "We have renovated the Chilsung Cider Beverage Factory to go beyond providing a fun experience program for making Chilsung Cider and to embody the brand values of Chilsung Cider," adding, "We hope this Chilsung Cider Beverage Factory will provide a joyful and meaningful job experience for the whole family."