MUSINSA STANDARD announced on the 23rd that it will open a new store at the 'Triple Street,' a complex shopping mall located in Songdo, Incheon, on the 24th. This is the first offline store in the Incheon area and the 24th offline store of MUSINSA STANDARD.
The store will be developed over the 1st and 2nd floors, covering a size of 330 pyeong (approximately 1091 square meters based on sales area), and will showcase the full range of MUSINSA STANDARD's men's, women's, and kids' fashion, as well as beauty, sports, and home products.
To celebrate the opening of the new store, MUSINSA STANDARD will hold various on-site discount events and will give away gifts on a first-come, first-served basis to customers who spend a certain amount.
A MUSINSA STANDARD representative noted, "As this is a large offline store being introduced for the first time in Incheon, we expect to secure a wide customer base ranging from young customers in their 20s and 30s to families. We will target customer demand that values both practicality and style with trendy spring/summer 2025 new products, as well as popular items such as the city leisure collection."