Aekyung Industrial announced on the 23rd that it has transformed its brand "Whistle" into a pet lifestyle brand.
Whistle designs high-quality products utilizing carefully selected ingredients with the intent of providing experiences and relationships between pet owners and their pets.
The brand color has been selected as "teal," which is the most similar color that both a pet, which has a "dichromatic vision" capable of seeing only two colors, and a person can see.
With the brand overhaul, Whistle has launched seven new products, including pet shampoo, oral care products, and dish cleaners.
Whistle used "naturally derived surfactants" in its shampoo to consider the delicate skin of pets. All products, except for the Pet Ball Bubble Wash, have received formal approval from the Animal and Plant Quarantine Agency for "animal-use non-medicated products."