Emart announced on the 23rd that it will launch the direct shipping service 'Order to Home' through its app starting on the 24th.
'Order to Home' is a direct shipping service that delivers fresh foods ordered by customers from the Emart app directly from production areas to their homes, minimizing distribution stages. Emart has implemented the service for about 50 types of fresh foods, which its buyers can manage for quality.
In particular, Emart believes this service will have a strong advantage for 'extremely fresh' products that are sold only for a limited time. For example, domestic octopus (spring), plum (summer), wild matsutake mushrooms (autumn), and rock oysters (winter) are very popular in each season, but there has been a high demand from customers who wish to receive direct deliveries from the production areas due to the quick deterioration of freshness.
Kwak Dae-hwan, senior managing director in charge of agriculture at Emart, emphasized that 'the Order to Home service is a true omnichannel service that maximizes the strong advantages of Emart's offline freshness along with customer convenience.'
Ryu Ye-na, head of digital strategy at Emart, said, 'In the future, the Emart app will continuously improve customer services based on the 3 million monthly active users (MAU).'