BAT Rossmanns announced on the 21st that it held the 'Flower BAT' campaign for a sustainable environment at the village yard in Sindang-dong, Jung-gu, Seoul, in celebration of Earth Day on the 22nd.
Approximately 100 people participated in the event, including BAT Rossmanns representative Song Young-jae, employees, and officials from the Korea Nature Conservation Federation's Seoul Council.
This year, activities were conducted to plant flowers representing spring in pots, making it possible to purify even small alleys where creating flower beds is difficult, resulting in the completion of more than 130 flower pots while reflecting on the meaning of Earth Day.
Now in its third year, the Flower BAT campaign is a project driven by BAT Rossmanns and the Korea Nature Conservation Federation's Seoul Council, aiming to eliminate habitual illegal dumping by creating beautiful flower beds in alleys suffering from littered cigarette butts and trash.
In the pots personally planted by BAT employees that day, shrubs and various flowering plants were planted. Some of these are expected to contribute to direct environmental improvements, not just for aesthetic purposes, as they are effective in reducing fine dust and purifying the soil.
The completed pots that day will be delivered and placed in 10 areas within Seoul where the eradication of littering is urgently needed, including Gangnam-gu, Nowon-gu, and Dobong-gu.
The new 10 flower beds were selected based on field surveys of illegal dumping areas within Seoul's 25 autonomous districts, and BAT Rossmanns plans to continuously maintain and manage a total of 50 flower beds, including those created over the past three years, by this year.