Coupang announced on the 20th that it has signed a memorandum of understanding (MOU) with the Seoul Museum to promote cultural enjoyment. The signing ceremony took place on the 17th at the Seokpajeong Seoul Museum in Jongno, Seoul.
This agreement was based on the achievements of the 'Art of Luxury' exhibition co-hosted by Coupang R.LUX and the Seoul Museum. Attendees at the signing ceremony included An Byeong-gwan, chairman of the Seoul Museum, and Lee Byeong-hee, representative of Coupang's institutional sector.
Through this agreement, Coupang and the Seoul Museum will establish a cooperative system to utilize the human and material resources of both sides to promote cultural enjoyment.
The two parties plan to jointly promote content planning and related exhibitions within the Seoul Museum exhibition space and collaborate in planning various cultural events that combine art and lifestyle.
The plan is to develop cultural events that prioritize customer experience, such as brand collaboration exhibitions using the Seoul Museum space, thereby expanding the intersection of art and beauty.
Coupang plans to produce records of exhibition-related photos and videos alongside the agreement, using this as a foundation to further expand activities with brands entering R.LUX in the future.