GS Retail, which operates the convenience store GS25, announced on the 17th that the sales of its mobile application 'Our Neighborhood GS' reservation service in the first quarter of this year (January to March) increased by 173% compared to the same period last year.
The reservation service allows customers to order and pay for items in advance through the app and pick them up at designated stores.
In particular, as high inflation has intensified 'lunchflation'—a term combining lunch and inflation due to rising expense of lunch meals—more customers have been purchasing convenience foods through the reservation service.
From January to March this year, sales of convenience foods through reservations increased by 24.2% compared to the same period last year. Looking at the sales composition, lunch boxes accounted for the highest share at 64%, followed by salads at 15%, sandwiches and hamburgers at 9%, kimbap at 8%, and rice balls at 4%.