SK Square's subsidiary 11Street announced on the 15th that it will hold a 'pre-notification application event' that distributes shopping points ahead of the biggest shopping event of the first half of the year, 'Grand 11th Day', from May 7 to 17.
Customers who apply for 'pre-notification' for the May 'Grand 11th Day' through the 11Street mobile app by the 30th and enter the point accumulation will receive '11Pay points,' which can be used for shopping at 11Street, immediately. Participating customers will receive a separate app notification on the day the May 'Grand 11th Day' begins.
11Street will showcase shopping corners with high discount rates, including collaboration with popular domestic and international brands through special offers by category, 'Time Deals,' '10-Minute Rush,' and '60-Minute Rush,' at the Grand 11th Day. The plan is to encompass a wide range of shopping benefits, including live broadcasts, discount coupons, and customer participation events, making it the largest event of the first half of the year.
Prior to the main event of the May 'Grand 11th Day,' 11Street will also conduct a pre-promotion from May 1 to 6. Through pre-orders, customers will have the opportunity to purchase popular products at more reasonable prices with 'reserved purchases' and other events linked to the 'Grand 11th Day.'
Ko Gwang-il, the sales planning manager of 11Street, noted, 'As we are presenting the 'Grand 11th Day,' which has been held every November, for the first time in the first half of the year, we organized this event to inform customers of the shopping opportunities coming in May.' He added, 'We are putting in efforts in various ways, such as ensuring a diverse range of products and competitive prices, to make this a satisfying 11-day festival for customers.'