Kim Dong-sun, executive vice president of Hanwha Galleria, will introduce the premium ice cream brand "Benson" next month, following the premium handmade burger "Five Guys." Kim is the third son of Kim Seung-youn, chairman of Hanwha Group.
Hanwha Galleria's subsidiary, Verus Scoop Creamery, announced on the 14th that it will officially launch the new ice cream brand Benson in May.
Benson is one of the names commonly used in the United States, meaning "honesty" and "trustworthy."
All products of Benson contain domestic raw milk and cream. The increased fat content and reduced air content (overrun) allow for a denser texture and deeper flavor. The use of premium ingredients, such as domestic acacia honey and Tanzania single-origin chocolate, which is not easily found in the country, also sets it apart.
The first store will be located on Apgujeong Rodeo in Gangnam-gu, Seoul, where discerning gourmets gather.
Verus Scoop Creamery has established a factory equipped with ice cream production facilities in Pocheon, Gyeonggi Province, and began operations this month.
Executive Vice President Kim Dong-sun is known to have played a leading role in the expansion of this ice cream business. Kim has recently been making aggressive strides in the food and beverage market. In 2023, he introduced the American premium handmade burger, Five Guys, and in March of last year, he acquired the American robotic pizza brand, Stella Pizza. In September, he also acquired the beverage manufacturing company Pure Plus. He is also pursuing the acquisition of OURHOME.