CJ OnStyle reported on the 11th that, based on preliminary results from its largest shopping event of the first half of the year, 'Come On Style,' held from the 4th to the 8th, the transaction amount for beauty and food increased by 13% and 40%, respectively, compared to the same period last year.
Despite the dampening of consumer sentiment due to domestic and external uncertainties, CJ OnStyle analyzed that the tendency for consumers to invest in appearance and health care is becoming increasingly pronounced.
Brands ranked high in beauty transaction amounts include Tom Skincare, Retornity, Arocell, La Biang, MediCube, and Blanc Dufou Nubonsel.
In the beauty-oriented mobile live show 'Get It Beauty' broadcast on the 7th, 1,000 beauty devices 'Tom The Glow' worth 1 million won sold out within 10 minutes of the broadcast start and achieved 920,000 page views (PV). The bio beauty brand 'Arocell Super Collagen Mask Pack,' scheduled on the 4th, and 'Retornity Job's Tears Pack,' introduced on the 6th, also sold nearly 800 million won and 1 billion won, respectively, in less than an hour.
In the slow aging trend, functional health foods like Holberry Lemon Juice, Grain On Gold Kamut, Chong Kun Dang Avocado Oil, and Yi Yi Ya and Friends Olive Oil have also ranked high in food transaction amounts.
Indoor cycling equipment 'Over The Bike,' which helps with regular exercise and stress management, and the premium massage device 'Pulio' each sold nearly 200 million won during the event period. The mobile live commerce transaction amount also increased by 53% compared to the previous year during the same period.