On the 10th, Lotte Department Store announced the opening of the largest kids (infant) specialty hall, 'Kinder Universe,' at its Incheon location. After a year-long renovation, the Kinder Universe, created in a space of 1,000 pyeong (3,305㎡), features over 30 infant and children's brands.
Kinder Universe has been decorated with a cohesive overall interior, creating a comfortable shopping environment through warm lighting and color schemes. To accommodate customers with infants and strollers, a curved layout design has been applied to improve ease of movement and shopping.
They have introduced the kids line 'Brown Breath Kids' from the popular MZ generation (Millennial + Generation Z, born 1980-2004) fashion brand Brown Breath. A store called 'Bene Bene,' which creates European-style infant and children's clothing, will also be opening.
The Incheon flagship store of the global kids brand 'Nike Kids,' which has been popular since opening its first kids store at Lotte Department Store Jamsil, will also be opening. Stores such as 'Marie Tete Kids' and 'North Face Kids' will be presented for the first time in the region. In June, they plan to reopen the 'LEGO LCS' store, enhancing the customer experience with a new concept.
To celebrate the opening of Kinder Universe, the Incheon store will offer a Kinder Universe cushion to customers who spend over 100,000 won from the 10th to the 20th, along with a 10% gift benefit based on purchase amounts. Each store will also showcase limited edition products.
Kang Woo-jin, the head of Lotte Department Store Incheon, said, "Kids are currently an important customer group and will be the most significant future customers for Lotte Town Incheon, which will be completed in the future. We will continue to innovate our space, products, and customer experience."