Lotte Department Store announced on the 9th that it received a commendation plaque from the Low Birthrate and Aging Society Committee. The Low Birthrate Committee is a presidential advisory body overseeing government policies related to low birth rates and aging. It awards commendation plaques to corporations that contribute to reversing the trend of low births.

Earlier, in 2023, Lotte Department Store was selected as a family-friendly top corporation by the Ministry of Gender Equality and Family, and in 2024, it was recognized as an excellent corporation for gender employment equality by the Ministry of Employment and Labor, receiving a presidential award.

On Nov. 9, Lotte Department Store CEO Jung Joon-ho (left) receives a plaque of appreciation from Vice Chairman Jou Hyung-hwan of the Low Birthrate and Aging Society Commission at the Lotte Department Store headquarters in Jung-gu, Seoul. /Courtesy of Lotte Department Store

Lotte Department Store is implementing customized welfare policies based on employees' life cycles, valuing work-life balance. It divides the life cycle into five stages: entry, pregnancy, childcare, education, and middle age, providing necessary support at the right time to create a stable work environment.

In particular, it has significantly increased job satisfaction by focusing on support systems during the pregnancy and childcare stages, which carry a high burden. In February of this year, in line with the government's amendment to childcare support regulations, Lotte Department Store became the first large corporation to introduce a '3-month automatic paternity leave system' on March 4th. In addition, it provides support for prenatal tests for expectant parents, reduced working hours for pregnant employees, paid leave for expectant fathers for ultrasound appointments, as well as support for infertility leave and expenses.

Lotte Department Store also supports prenatal travel to nature-friendly premium resorts such as Ananti and Gonjiam to ensure the emotional stability of expectant mothers and their fetuses. It is explained that 98% of employees apply for this program.

Additionally, during the childcare period, it provides household support services such as meal delivery and laundry services through the 'Welfare Wallet.' Support is also available for 'Our Child's First Step Leave' and 'Child Enrollment Leave' around kindergarten and elementary school enrollment periods.

Jeong Jun-ho, CEO of Lotte Department Store, said, 'We will continue to seek various ways to ensure the happiness of employees and the growth of corporations.'

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