Shinsegae International announced on the 8th that it will open the first official pop-up store of the Australian luxury brand Zimmermann at the Shinsegae Department Store main branch, 3rd floor of the new building, on the 11th. The pop-up store will operate for one month until May 15. It will showcase the latest collection, from feminine dresses representing the brand to stylish beachwear.
Zimmermann was founded in 1991 in Sydney, Australia, by sisters Simone and Nicky Zimmermann, named after themselves. Since its early days, it has garnered attention for its unique style that combines beachwear and fashion. It has now expanded its brand to include swim and resort collections, ready-to-wear, shoes, accessories, and kids' lines. It debuted at New York Fashion Week in 2013 and has participated in Paris Fashion Week every season since 2022 to present its collections.
The official Zimmermann pop-up store opening in South Korea will introduce ready-to-wear collections and summer collections aimed at the spring season of 2025. It will sell mini dresses, silk blouses, and corset dresses that have been curated for the domestic market.
Shinsegae International plans to commemorate the opening of the Zimmermann pop-up store by giving out bouquets on a first-come, first-served basis to customers who visit the store and make purchases of over 1 million won from the 11th to the 13th.
A Shinsegae International official noted, "As there is already a loyal customer base purchasing Zimmermann products through edit shops and overseas direct purchases in the country, we expect a positive response," adding, "We plan to effectively communicate with customers during the store's operation period to convey the brand's diverse charms and enhance its visibility."