GS25 announced on the 7th that its premium bakery series "Seongsu," launched in March last year, has achieved cumulative sales of 3 million units and annual revenue exceeding 10 billion won after over a year.
"Seongsu" is characterized by its lineup centered around trendy items such as bagels, baguettes, croissants, and croissoggles, which were previously only available at specialty stores.
In particular, the series aimed to deliver specialty store-level taste by applying traditional manufacturing methods suited for each type of bread, including the authentic bagel technique of boiling in hot water.
The product names, which not only effectively highlight the product characteristics but also are memorable, contribute to its popularity. Names that evoke thoughts of 'hot spots,' 'popular restaurants,' and 'desserts' naturally attracted customer interest.
In fact, the sales proportion of the Seongsu series among the 10 to 20 age group exceeded 52.1%, surpassing half of total sales. The series also boasts a high cross-purchase rate of 83.5%, making it a key draw for customers.
Last year, the sales of the 100 best-performing stores for the Seongsu series saw revenue from the company’s coffee brand "Cafe25" increase by more than 40% compared to the same period the previous year.
GS25 plans to launch new products from the Seongsu series consecutively this month. Following the release of the "Seongsu Low-Sugar Bagel Black Olive" on the 4th, it will introduce the "Seongsu Low-Sugar Bagel Bacon Jalapeño" on the 10th. Additionally, it will release the "Seongsu Croissoggle Garlic Butter" on the 17th and the "Seongsu Salt Bread Chocolate" on the 24th.