Lotte Home Shopping announced on the 6th that its popular character Belly Bear will participate in the country’s largest mobility exhibition, the '2025 Seoul Mobility Show,' which will be held at KINTEX in Goyang, Gyeonggi Province, until the 13th.
At the Lotte Pavilion, which showcases the group's innovative technologies, Belly Bear will present sculptures, graphics, and merchandise utilizing its design. This aims to expand Belly Bear’s activities into the future mobility sector and broaden its engagement with fans. Belly Bear, a pink bear character developed by Lotte Home Shopping in 2018, has over 1.7 million followers on social media.
A 3-meter tall sculpture of Belly Bear has been installed at the entrance of the Lotte Pavilion, and a photo zone has been set up. Additionally, designs featuring Belly Bear have been attached to exhibits such as autonomous vehicles to increase visibility. Belly Bear also made an appearance in autonomous driving experience content realized through Lotte Group's metaverse platform, Caliverse.
Jeong Ji-hyun, head of the Lotte Home Shopping Content Development Lab, noted, “Belly Bear, which has communicated with fans in various fields, will meet car enthusiasts at the country’s largest mobility show” and added, “We will provide visitors with a special experience that combines technology and fun.”