Shinsegae Group hosts the Landers Shopping Festa from Nov. 4 to 13. /Courtesy of Shinsegae Group

Shinsegae Group announced on the 2nd that it will hold the '2025 Landers Shopping Festa' for 10 days from the 4th to the 13th.

This year marks the 5th year of the main event, which has been prepared with a volume of 1.4 trillion won, a 22% increase compared to last year's event. It is the largest scale ever.

Shinsegae Group selected the 'Landshowpe Star Item TOP100' that must be purchased during the Landers Shopping Festa.

Emart will hold discounts of up to 50% on all Hanwoo beef and Australian chilled ribs with event card payments for three days from the 4th to the 6th, and 30% on all imported grapes, as well as up to 50% off on popular Catch If You Can and LEGO products.

Due to the spread of avian influenza and increased demand, eggs (30 count, crisis) that are causing a crisis will be sold at a price cheaper than the wholesale price, at around 3,000 won with event card payments. On the 4th, house spring watermelons under 6 kg will be sold for 9,900 won, and on the 5th, Russian snow crabs will be discounted by 50% when purchased with an event card and Shinsegae point accumulation.

Additionally, to coincide with the spring moving and wedding season, a Dyson home appliance promotion will be held, selling the V12s Origin Submarine vacuum cleaner at around 500,000 won.

Emart will conduct an event to give away Bitcoin through a lottery for customers using the mobile application in collaboration with Bithumb.

Traders will offer discounts of up to 7,000 won on popular items including salmon fillets (pack), Canadian and Chilean chilled pork belly and neck, and Zespri Ruby Red kiwis from the 4th to the 6th.

Emart Everyday will hold the Landers Shopping Festa for seven days from the 4th to the 10th, featuring essential goods such as sweet potatoes, oranges, and smoked duck at special prices.

Shinsegae Department Store will conduct a 'Goodie Acquisition Event' through its mobile app. Items such as signed uniforms from the SSG Landers players and Landers skybox viewing tickets will be given away. A 'Landshowpe Baseball Field' pop-up store will be operated at the Shinsegae Department Store Gangnam open stage from the 5th to the 13th, and a 'Night Sale' will also be introduced to provide shopping benefits during evening hours.

Starbucks will hold a 1+1 event from the 7th to the 13th between 2 p.m. and 8 p.m., where customers will receive an additional drink for every decaffeinated coffee ordered. Additionally, over the ten days of the Landers Shopping Festa, there will be additional gift events for customers purchasing package foods including basil tomato bagel chips, original tempeh chips, hot chili tempeh chips, and two types of Via.