Hyundai Department Store announced on the 3rd that it will operate the The Hyundai Global Pop-up Store, introducing 21 Korean brands at a total of three locations: the Parco Shinsaibashi Mall in Osaka from April 4th to May 26th, the Daimaru Shinsaibashi Department Store from May 14th to May 27th, and the Umeda Store from April 9th to June 24th.
From April 26th to May 6th, this year marks the Golden Week, which spans the longest 11 days and is one of the busiest special periods in the retail industry. During this time, famous local shopping malls and department stores in Osaka will simultaneously hold K-brand pop-up stores.
The Hyundai Global is a unique export platform of Hyundai Department Store that operates exclusive K-brand pop-up stores in prestigious overseas retail markets and has entered its second year of operation this year.
The pop-up store held at the Parco Shibuya in Tokyo from May last year for about two months achieved sales of approximately 3 billion won, reaching 150% of its sales target. This ranks as the highest revenue level among all pop-up stores held at Parco historically.
This year, the number of brands participating in the pop-up store has increased to a total of 21, nearly doubling from the previous year, and the number of locations operated by the The Hyundai Global has expanded from one to three.
As Hyundai Department Store has successfully established The Hyundai Global in Japan, it plans to finalize additional operational strategies for The Hyundai Global in Japan as early as the first half of this year. It will also pursue expansion into countries such as Taiwan, Thailand, and Hong Kong.